Printing Intelligence

May 3, 2012

Innovations in Healthcare Marketing

In an industry of increasing regulation, uncertainty, and legislation reform, marketing leaders within healthcare gathered this week to discuss innovative applications in physician and patient marketing. Cockrell Enovation was fortunate to attend HMS2012 to discuss first hand with thought leaders the challenges this industry faces. While HIPAA and other groups strongly regulate how healthcare organizations [...]

January 26, 2012

TCU Football Season Ticket Brochure: Ready for the Big 12 Stage

2011 marked an exciting year for TCU Athletics as it accepted an invitation to the Big 12 conference. Consisting of Texas, Oklahoma, Oklahoma State, Baylor, Texas Tech, Kansas, Kansas State, Iowa State and new addition West Virginia, the conference will realign the Horned Frogs with old rivalries and regional competitors. Although college football just recently [...]

January 25, 2012

2011 Cleat Cockrell Award Winners Announced!

Congratulations to John Humphrey and John Hoover, recipients of the 2011 Cleat Cockrell Award. We’re so proud of you and thank you for the tremendous impact you’ve made on the organization. Created in 2007, the Cleat Cockrell Award is presented at Cockrell Enovation’s annual sales dinner and recognizes individuals that: Put Cockrell Enovation above your [...]

January 23, 2012

Neiman Marcus Spring Lookbook for 2012 Fashion Trends

As a luxury, specialty retail store, Neiman Marcus is on top of all of the latest trends. In order to communicate upcoming trends for shoes, colors, clutches, jewelry and other fashion accessories, it produces a seasonal lookbook as a snapshot into fashion’s future. From the start, it’s apparent that we’re in store for a very [...]

December 19, 2011

Cockrell Enovation to Speak at SGI Dubai 2012

This past month, Ryan Crist, our Marketing Services Manager, was asked to speak at several sessions for a large tradeshow in Dubai, UAE. The show, SGI Sign Middle East, is the largest print and on-demand marketing tradeshow in the Middle East. Ryan will be presenting on several topics, including print and marketing storefronts as well [...]

November 18, 2011

Business Cards Become Cool Again

For some, business cards are a necessary evil. An unavoidable object. For others, business cards are the true element of identity. A 24/7 icon that says “this is me…this is my brand.” In this industry, we inevitably work on both. But let’s be honest – most projects fall into the first description. Fortunately, we have [...]